In an effort to expand its customer base and increase accessibility among the underserved, Goodwill Central Coast can now accept payment from EBT cards.
California uses an Electronic Benefits Transfer (EBT) system for the delivery, redemption and reconciliation of public assistance benefits, such as CalFresh or SNAP, California Food Assistance Program benefits, and cash aid benefits.
Goodwill Central Coast gained state approval to accept EBT cards for cash benefit holders only, which accounts for about 10 percent of the population receiving benefits. These shoppers will be able to purchase clothing, taking advantage of Goodwill’s diverse merchandise and low prices.
“This is a great program that will increase our accessibility and allow us to serve more people in our community,” said Alan C Martinson, vice president of retail for Goodwill Central Coast.
EBT cards are used just like debit cards, swiped at cash registers with a PIN number. The EBT program is run by the California Department of Social Services, with technical support through the Office of System Integration.