Executive Team

Ed Durkee, President & CEO

Tom Moran, CFO

Alan Martinson, VP of Retail

Tom High, VP of Production

Jaime Reynolds, VP of Workforce Programs, Human Resources and Administration

Organizational Directors

Kevin Waddy, Director of Technology

Edmundo Rodriguez, Director of Risk Management

Shelby Mason, Director of Workforce Development, Santa Cruz County

Richard Cheatham, Director of Workforce Development, Monterey County

Amber Vick, Regional Retail Director, Monterey Peninsula and Santa Cruz County

Jules Koester, Regional Retail Director, South Monterey and San Luis Obispo Counties

Ryan Gleason, Director of Operations, Santa Cruz and Monterey Counties

James Hasselle, Director of Operations, San Luis Obispo County